000 00348nam a2200121Ia 4500
008 130706s9999 xx 000 0 und d
020 _a0136794661
050 0 0 _aHF5821 .W44 1989
100 1 _aWells, William D.
245 1 0 _aPlanning for r.o.i. :
_beffective advertising strategy /
_cWilliam D. Wells
300 _ap.
942 _2lcc
_kHF5821 .W44 1989
999 _c9694
_d9694