000 00682nam a22002297a 4500
003 KPTM
005 20150318010908.0
008 141118b xxu||||| |||| 00| 0 eng d
020 _a9789810687977
040 _cKPTM
050 0 0 _aHF5415.15
_b.M345 2012
245 1 0 _aMarketing Management:
_bAn Asian Perspective:
_cPhilip Kotler...[et al].
_h2012
250 _a6th ed.
260 _aSingapore:
_bPearson,
_c2012
300 _axxviii,874[var.pagings].:
_bill,;
504 _aIncludes Bibliographical References and Index
654 _a Product management
654 _aMarketing--Management
654 _a Branding (Marketing)
700 1 _aKotler,Philip
_9679
942 _2lcc
_cBK
999 _c843
_d843