000 00912nam a2200241Ia 4500
003 KPTM
005 20181003133611.0
008 130705s9999 xx 000 0 und d
020 _a9780135770573
040 _cKPTM
050 0 _aHF5415.12.A8
_b.Q387 1996
100 1 _aQuelch, John A.
_eAuthor
_93137
245 1 0 _aCases in marketing management and strategy :
_ban Asia-Pacific perspective /
_cJohn A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan.
260 _aSingapore ; Upper Saddle River, New Jersey :
_bPrentice Hall,
_c1996.
300 _axi. 507 p. :
_bill. ;
_c24cm.
650 _aMarketing
_zAsia
_xCase studies
_93138
650 _aMarketing
_zAsia
_xManagement
_xCase studies
_93139
650 _aMarketing
_9638
700 _aSiew Meng Leong
_eAuthor
_93140
700 _aSwee Hoon Ang
_eAuthor
_93141
700 _aChin Tiong Tan
_eAuthor
_93142
942 _2lcc
_kHF5414.12.A8.Q387 1996
_cBK
999 _c4740
_d4740