000 | 01042cam a2200301 a 4500 | ||
---|---|---|---|
001 | 17384742 | ||
003 | KPTM | ||
005 | 20150330100416.0 | ||
008 | 120713s2013 nyua b 001 0 eng | ||
010 | _a 2012028086 | ||
020 | _a9780071315555 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.13 _b.P387 2013 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 |
_aPeter, J. Paul. _9544 |
|
245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
250 | _a11th ed. | ||
260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2013. |
||
300 |
_axvii, 796 p. : _bill. (some col.) ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. _9499 |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. _9801 |
|
700 | 1 |
_aDonnelly, James H. _9802 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c421 _d421 |