000 01042cam a2200301 a 4500
001 17384742
003 KPTM
005 20150330100416.0
008 120713s2013 nyua b 001 0 eng
010 _a 2012028086
020 _a9780071315555
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.P387 2013
082 0 0 _a658.8
_223
100 1 _aPeter, J. Paul.
_9544
245 1 0 _aMarketing management :
_bknowledge and skills /
_cJ. Paul Peter, James H. Donnelly, Jr.
250 _a11th ed.
260 _aNew York, NY :
_bMcGraw-Hill Irwin,
_cc2013.
300 _axvii, 796 p. :
_bill. (some col.) ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_9499
650 0 _aMarketing
_xManagement
_vCase studies.
_9801
700 1 _aDonnelly, James H.
_9802
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c421
_d421