| 000 | 00699cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 17345862 | ||
| 003 | KPTM | ||
| 005 | 20150318034039.0 | ||
| 008 | 120614s2012 enk 001 0 eng | ||
| 010 | _a2012023996 | ||
| 020 | _a9781118432679 | ||
| 040 | _cKPTM | ||
| 050 | 0 | 0 |
_aHF5415.127 _b.M478 2012 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarket segmentation : _bhow to do it and how to profit from it / _cMalcolm McDonald and Ian Dunbar. |
| 250 | _aRev. 4th ed. | ||
| 260 |
_aChichester : _bJohn Wiley & Sons, _cc2012. |
||
| 300 |
_axxi, 490 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarket segmentation | |
| 700 | 1 |
_aDunbar, Ian, _d1951- |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c3855 _d3855 |
||