| 000 | 00805cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 16234250 | ||
| 003 | KPTM | ||
| 005 | 20150318034033.0 | ||
| 008 | 100514s2012 njua b 001 0 eng | ||
| 010 | _a2010020497 | ||
| 020 | _a9780136028048 | ||
| 020 | _a9780137136971 | ||
| 020 | _a0136028047 | ||
| 040 | _cKPTM | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M819 2012 |
| 100 | 1 | _aMooradian, Todd A. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cTodd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 260 |
_aBoston, MA : _bPearson Prentice Hall, _cc2012. |
||
| 300 |
_axxiv, 384 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aMatzler, Kurt. | |
| 700 | 1 | _aRing, Lawrence J. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c3705 _d3705 |
||