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_aHF5415.123 _b.S556 2010 |
| 100 | 1 |
_aShimp, Terence A. _912184 |
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_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp |
| 250 |
_a8th ed. _bInternational ed. |
||
| 260 |
_aAustralia : _bSouth Western Cangage Learning, _c2010 |
||
| 300 |
_a668 p. : _bcol. ill. ; _c28 cm |
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| 650 | 0 |
_aCommunication in marketing _97723 |
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| 650 | 0 |
_aSales promotion. _912185 |
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| 650 | 0 |
_aAdvertising _93409 |
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| 650 | 0 |
_aDirect marketing _98691 |
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| 942 |
_2lcc _cBK _01 |
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_c3692 _d3692 |
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