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_aHF5415 _b.M478 2013 |
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_aMcDaniel, Carl _94192 |
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_aIntroduction to marketing / _cCarl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. |
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_aAustralia : _bSouth Western / Cengage _c2009 |
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_axxvii: 708 p. : _bcol. ill., _c28 cm. |
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_aMarketing _9638 |
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_aMarketing _xManagement _91214 |
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_aHair, Joseph F. _94193 |
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_aLamb, Charles W. _94194 |
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