| 000 | 00796cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 16476882 | ||
| 003 | KPTM | ||
| 005 | 20150318034024.0 | ||
| 008 | 100925s2010 nyua 001 0 eng d | ||
| 010 | _a2010655090 | ||
| 020 | _a9780071627962 (pbk.) | ||
| 020 | _a9780071627962 | ||
| 040 | _cKPTM | ||
| 050 | 0 | 0 |
_aHF5415 _b.C157 2010 |
| 100 | 1 | _aCallen, Barry. | |
| 245 | 1 | 0 |
_aManager's guide to marketing, advertising, and publicity / _cBarry Callen. |
| 246 | 3 | 0 | _aMarketing, advertising, and publicity |
| 260 |
_aNew York : _bMcGraw Hill, _cc2010. |
||
| 300 |
_axviii, 250 p. : _bill. ; _c23 cm. |
||
| 490 | 1 | _aBriefcase books | |
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aPublicity. | |
| 830 | 0 | _aBriefcase book. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c3515 _d3515 |
||