| 000 | 00701nam a22002177a 4500 | ||
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| 003 | KPTM | ||
| 005 | 20230403090648.0 | ||
| 008 | 130425t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780470505748 | ||
| 040 | _cKPTM | ||
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_aHF1416 _b.K871 2010 |
| 100 | 1 |
_aKotabe, Masaaki _911465 |
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| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen |
| 250 | _a5th ed. (International version) | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, _c2010 |
||
| 300 |
_a717 p.: _bill. ; _c28 cm _e+ 1 CD ROM |
||
| 650 | 0 |
_aExport marketing _xManagement _911466 |
|
| 650 | 0 |
_aInternational business enterprises _xManagement _9613 |
|
| 700 | 1 |
_aHelsen, Kristiaan _911467 |
|
| 942 |
_2lcc _cBK _01 |
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| 999 |
_c3331 _d3331 |
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