| 000 | 00899cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 13500243 | ||
| 003 | KPTM | ||
| 005 | 20150318034010.0 | ||
| 008 | 040224s2002 enka b 001 0 eng | ||
| 010 | _a2004269767 | ||
| 020 | _a9781442500419 | ||
| 040 | _cKPTM | ||
| 050 | 0 | 0 |
_aHF5415 _b.K874 2009 |
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall, _c2009. |
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| 300 |
_a627 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. | ||
| 500 | _a"The European edition ... offers significant changes"--Pref. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 |
_aKotler, Philip. _tPrinciples of marketing. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c3229 _d3229 |
||