000			01841cam a2200289 a 4500
001			15754217
003			KPTM
005			20150318033959.0
008			090528s2010 enka b 001 0 eng
010			_a2009021660
020			_a9780470744796
040			_cKPTM
050	0	0	_aHD30.4 _b.S463 2010
084			_aQB 100 _2rvk
084			_aSOZ 710f _2stub
084			_aWIR 505f _2stub
100	1		_aSekaran, Uma.
245	1	0	_aResearch methods for business : _ba skill-building approach / _cUma Sekaran and Roger Bougie.
250			_a5th ed.
260			_aChichester : _bWiley, _c2010.
300			_axx, 468 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520	1		_a"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
650		0	_aBusiness _xResearch _xMethodology.
700	1		_aBougie, Roger.
942			_2lcc _cBK
999			_c3044 _d3044