000			01532cam a2200277 a 4500
001			17000586
003			KPTM
005			20150318033959.0
008			111014s2013 nyua b 001 0 eng
010			_a2011042826
020			_a9780078029295
040			_cKPTM
050	0	0	_aHD30.28 _b.P349 2013
100	1		_aPearce, John A.
245	1	0	_aStrategic management : _bplanning for domestic & global competition / _cJohn A. Pearce II, Richard B. Robinson, Jr.
250			_a13th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2013.
300			_axxi, 434 p. : _bill. ; _c26 cm.
490	0		_aStrategic management
500			_aIncludes various pages of cases in back of book.
504			_aIncludes bibliographical references and index.
505	0		_aOverview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.
650		0	_aStrategic planning
700	1		_aRobinson, Richard B. _q(Richard Braden), _d1947-
942			_2lcc _cBK
999			_c3041 _d3041