000 01107cam a2200253 a 4500
001 16735229
003 KPTM
005 20150318033918.0
008 110414s2012 nyu 001 0 eng
010 _a2011015837
020 _a9780071770811
040 _cKPTM
050 0 0 _aHD62.6
_b.M266 2012
100 1 _aMansfield, Heather.
245 1 0 _aSocial media for social good :
_ba how-to guide for nonprofits /
_cHeather Mansfield.
260 _aNew York :
_bMcGraw-Hill,
_cc2012.
300 _axx, 266 p. ;
_c24 cm.
500 _aIncludes index.
505 0 _aWeb 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps.
650 0 _aNonprofit organizations
_xInformation technology.
650 0 _aSocial marketing
650 0 _aSocial media
942 _2lcc
_cBK
999 _c2159
_d2159