| 000 | 00842nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | KPTM | ||
| 005 | 20241230103705.0 | ||
| 008 | 241230b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266090608 | ||
| 040 | _cKPTM | ||
| 050 |
_aHF5823 _b.B425 2024 |
||
| 100 |
_aBelch, George E. _eauthor. _912832 |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
||
| 250 | _aThirteenth edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill LLC, _c2024. |
||
| 300 |
_axxxi. 759 pages : _bcolour illustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising. _93409 |
||
| 650 |
_aSales promotion. _912185 |
||
| 650 |
_aCommunication in marketing. _97723 |
||
| 700 |
_aBelch, Michael A. _eauthor. _912833 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c18461 _d18461 |
||