| 000 | 01199nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | KPTM | ||
| 005 | 20230919100008.0 | ||
| 008 | 230919b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9783030243739 | ||
| 020 | _a9783030243746 eBook | ||
| 040 | _cKPTM | ||
| 050 |
_aHF5415.1265 _b.D571 2019 |
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| 245 |
_aDigital and social media marketing : _bemerging applications and theoretical development / _cNripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, and Yogesh K. Dwivedi |
||
| 260 |
_aNew York : _bSpringer International Publishing AG, _c2019. |
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| 300 |
_axv. 339 pages : _billustration ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aInternet marketing. _9542 |
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| 650 |
_aTelemarketing. _98523 |
||
| 700 |
_aNripendra P. Rana, _eeditor. _911803 |
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| 700 |
_aSlade, Emma L. _eeditor. _911804 |
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| 700 |
_aSahu, Ganesh P. _eeditor. _911805 |
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| 700 |
_aKizgin, Hatice _eeditor. _911806 |
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| 700 |
_aSingh, Nitish _eeditor. _911807 |
||
| 700 |
_aDey, Bidit _eeditor. _911808 |
||
| 700 |
_aGutierrez, Anabel _eeditor. _911809 |
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| 700 |
_aDwivedi, Yogesh K. _eeditor. _911810 |
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| 942 |
_2lcc _cONLINE |
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| 999 |
_c18115 _d18115 |
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