| 000 | 00925nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c17926 _d17926 |
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| 003 | KPTM | ||
| 005 | 20230410132953.0 | ||
| 008 | 230221b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781292411217 | ||
| 040 | _cKPTM | ||
| 050 |
_aHF5415.123 _b.C648 2022 |
||
| 100 |
_aClow, Kenneth E. _91379 |
||
| 245 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
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| 250 | _aNinth edition. Global edition | ||
| 260 |
_aUpper Saddle River : _bPearson, _c2021. |
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| 300 |
_a469 pages : _bcolour illustration ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aCommunication in marketing. _97723 |
||
| 650 |
_aMarketing _xPsychological aspects. _911295 |
||
| 700 |
_aBaack, Donald _911296 |
||
| 856 |
_uhttps://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6677876 _zEBOOK PROQUEST AVAILABLE |
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| 942 |
_2lcc _cBK |
||