| 000 | 00720nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | KPTM | ||
| 005 | 20241212123431.0 | ||
| 008 | 230220b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781292341132 | ||
| 040 | _cKPTM | ||
| 050 |
_aHF5415 _b.K874 2021 |
||
| 100 |
_aKotler, Philip _91123 |
||
| 245 |
_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong |
||
| 250 | _aEighteenth edition | ||
| 260 |
_aUnited Kingdom : _bPearson Education Limited, _c2021. |
||
| 300 |
_a728 pages : _bcolour illustrations ; _c28 cm. |
||
| 504 | _aIncludes indexes and bibliographical references. | ||
| 650 |
_aMarketing. _9638 |
||
| 650 |
_aMarketing research. _9943 |
||
| 700 |
_aArmstrong, Gary _911270 |
||
| 942 |
_2lcc _cBK _02 |
||
| 999 |
_c17913 _d17913 |
||