000			03296cam a22003018i 4500
999			_c17735 _d17735
003			KPTM
005			20240809112156.0
008			210503s2022 enk b 001 0 eng
020			_a9780367494667 _q(paperback)
040			_aDLC _beng _erda _cDLC
050	0	0	_aGV713 _b.M423 2022
100	1		_aMasterman, Guy, _eauthor. _910868
245	1	0	_aStrategic sports event management / _cGuy Masterman.
250			_a4th edition.
263			_a2110
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2022.
300			_axx, 398 pages : _b(some colour) illustration ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- Sports event sponsorship -- Research and evaluation.
520			_a"This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation. This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability, and much more. It is an essential text for any sports event course, and invaluable reading for any student or practitioner working in sport business, sport management, sport development, or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter"-- _cProvided by publisher.
650		0	_aSports tournaments _xManagement. _91958
650		0	_aSports administration. _978
650		0	_aStrategic planning. _9453
942			_2lcc _cBK _01