| 000 | 00770nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c17664 _d17664 |
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| 003 | KPTM | ||
| 005 | 20220323092238.0 | ||
| 008 | 220323b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781133273875 | ||
| 040 | _cKPTM | ||
| 050 |
_aHF5415 _b.M478 2013 |
||
| 100 |
_aMcDaniel, Carl _94192 |
||
| 245 |
_aIntroduction to marketing / _cCarl D McDaniel; Charles W Lamb; Joseph F Hair |
||
| 250 | _a12th ed. | ||
| 260 |
_a[Mason, Ohio?] : _bSouth-Western Cengage Learning, _c©2013. |
||
| 300 |
_a1 volume (various pagings) : _billustrations, maps ; _c28 cm. |
||
| 501 | _aPrevious edition: 2011. "International edition"--Cover and t.p. verso. | ||
| 650 |
_aMarketing _9638 |
||
| 700 |
_aLamb, Charles W. _94194 |
||
| 700 |
_aHair, Joseph F _94193 |
||
| 942 |
_2lcc _cBK |
||