000			01872nam a22002417a 4500
999			_c17607 _d17607
003			KPTM
005			20230908153334.0
008			211214b ||||| |||| 00| 0 eng d
020			_a9781292343167
040			_cKPTM
050			_aHF5548.32 _bL366 2021
100			_aLaudon, Kenneth C. _910455
245			_aE-commerce : _bbusiness, technology, society / _cKenneth C Laudon; Carol Guercio Traver
250			_aSixteenth edition
260			_aHarlow, England ; New York : _bPearson, _c2021.
300			_a912 pages : _billustration ; _c26 cm.
520			_a"The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce, this text is the most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020-2021: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property." -- Provided by publisher. Read less
650			_aElectronic commerce. _933
650			_aInternet marketing. _9542
700			_aTraver, Carol Guercio _910456
856			_uhttps://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6191691 _zEBOOK PROQUEST AVAILABLE
942			_2lcc _cBK _01