000 02857cam a22003258i 4500
999 _c17571
_d17571
001 21534347
003 KPTM
005 20221116092143.0
008 200518s2021 nyu b 001 0 eng
010 _a 2020023005
020 _a9780367345945
_q(hardback)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aGV713
_b.P221 2021
082 0 0 _a796.06/9
_223
100 1 _aParent, Milena M.,
_eauthor.
_910337
245 1 0 _aManaging major sports events :
_btheory and practice /
_cMilena M. Parent and Aurélia Ruetsch.
250 _aSecond edition.
263 _a2011
264 1 _aAbingdon, Oxon ;
_aNew York City :
_bRoutledge,
_c2021.
300 _axxviii, 493 pages :
_billustration ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully-revised and updated new edition, the book draws on the latest research from across multiple disciplines; explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: Bidding, leadership, and planning Marketing and human resource management Venues and ceremonies Communications and technology (including social media) Functional area considerations (including sport, protocol, and event services) Security and risk management Games-time considerations Event wrap-up and evaluation Legacy and sustainability This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an 'Outlook, Trends and Innovations' section in each chapter, plus 'tips' by leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policy-makers. Online resources include PowerPoint slides, multiple choice questions, essay questions and decision-making exercises"--
_cProvided by publisher.
650 0 _aSports administration.
_978
700 1 _aRuetsch, Aurélia,
_eauthor.
_910338
942 _2lcc
_cBK
_01