000			02637 a2200265 4500
999			_c17034 _d17034
003			KPTM
005			20200609122218.0
008			191126b ||||| |||| 00| 0 eng d
020			_a9781292268996
040			_cKPTM
050			_aHD70.U5 _b.E155 2020
100			_aEbert, Ronald J. _eAuthor _97657
245			_aBusiness essentials, Global Edition / _cRonald J. Ebert; Ricky W. Griffin
250			_aTwelfth edition
260			_aHarlow, United Kingdom : _bPearson Education Limited, _c2020.
300			_a701 pages : _bcolour illustration ; _c28 cm.
500			_aIncludes index
505			_aPART I: THE CONTEMPORARY BUSINESS WORLD1. The US Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business PART II: MANAGING THE BUSINESS5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS14. Information Technology (IT) for Business 15. The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT16. Understanding Money and the Role of Banking 17. Managing Business Finances Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management
520			_aFor introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concept.
526			_aAA231 _bB6AF108/B6BU100 Business Context and Organisation _cDEGREE
650			_aIndustrial management _91128
650			_aBusiness enterprises _93097
700			_aGriffin, Ricky W. _eAuthor _91297
942			_2lcc _cBK _05