000			01601cam a2200361 i 4500
999			_c16178 _d16178
001			18277210
003			KPTM
005			20230711111722.0
008			140822s2015 enk b 001 0 eng
010			_a 2014029402
020			_a9781138022966
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aGV716 _b.S642 2015
082	0	0	_a796.0688 _223
100	1		_aSmith, Aaron, _d1972- _eAuthor _94230
245	1	0	_aIntroduction to sport marketing / _cAaron C.T. Smith and Bob Stewart.
250			_aSecond edition.
264		1	_aLondon ; _aNew York : _bRoutledge, _c2015.
300			_ax, 323 pages ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aSport Management Series
504			_aIncludes bibliographical references and index.
505	0		_a1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
526			_aBS101
650		0	_aSports _xMarketing. _91377
700	1		_aStewart, Bob, _d1946- _eAuthor _94231
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kGV716.S642 2015 _08