| 000 | 00961cam a22002894i 4500 | ||
|---|---|---|---|
| 001 | 17917337 | ||
| 003 | KPTM | ||
| 005 | 20170215130708.0 | ||
| 008 | 131024s2015 nyua b 001 0 eng | ||
| 010 | _a 2013041596 | ||
| 020 |
_a9780078028977 _qalk. paper |
||
| 040 |
_aDLC _beng _cKPTM _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B425 2015 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _eAuthor |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch, both of San Diego State University. |
| 250 | _a10e. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill, _c2015. |
||
| 300 |
_axxxiv, 842p. : _bcol. ill. ; _c29 cm |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aBelch, Michael A. _eAuthor |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c15406 _d15406 |
||