000			01302cam a22002534a 4500
001			15981185
003			KPTM
005			20150318033848.0
008			091112s2010 maua b 001 0 eng
010			_a2009046287
020			_a9780240812359
040			_cKPTM
050	0	0	_aP96.A86 _bF899 2010
100	1		_aFriedmann, Anthony.
245	1	0	_aWriting for visual media / _cAnthony Friedmann.
250			_a3rd ed.
260			_aBurlington, MA : _bFocal Press, _c2010.
300			_axxvii, 399 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 361-365) and index.
505	0		_aDescribing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and psas: copywriting for visual media -- Corporate communications: selling, telling, training and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long script forms -- Television series, sitcoms and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Mobile media -- You can get paid to do this.
650		0	_aMass media _xAuthorship.
650		0	_aVisual communication.
942			_2lcc _cBK
999			_c1501 _d1501