| 000 | 00833cam a22002778i 4500 | ||
|---|---|---|---|
| 001 | 18881154 | ||
| 003 | KPTM | ||
| 005 | 20160811130325.0 | ||
| 008 | 151204s2017 nyu 000 0 eng | ||
| 010 | _a 2015046552 | ||
| 020 |
_a9781259573545 _qhardcover |
||
| 040 |
_aDLC _beng _cKPTM _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K394 2017 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aKerin, Roger A., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver. |
| 250 | _a13th edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c2017. |
|
| 300 |
_axlv, 719p. : _bcol. ill. ; _c29cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _vManagement |
|
| 700 | 1 |
_aHartley, Steven William, _eauthor. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c14753 _d14753 |
||