000			02417cam a2200337 a 4500
001			16144087
003			KPTM
005			20160728171201.0
008			100319s2010 nyua b 001 0 eng
010			_a 2010009939
020			_a9780553807639 _qhardcover
040			_aDLC _cKPTM _dYDX _dYDXCP
050	0	0	_aBF619 _b.A985 2010
082	0	0	_a158 _222
100	1		_aAyres, Ian, _d1959- _eAuthor
245	1	0	_aCarrots and sticks : _bunlock the power of incentives to get things done / _cIan Ayres.
250			_a1st ed.
260			_aNew York : _bBantam Books, _cc2010.
300			_axx, 218 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThaler's apples -- Incentives versus commitments -- Losses loom large -- That nagging feeling -- Maintenance and mindfulness -- What commitments say about you -- Antonio's problems -- A commitment store.
520			_aThe part-owner of StickK.com uses research into incentives and punishments to introduce the concept of "commitment contracts," an easy strategy for setting and achieving goals that is already in use by successful companies and individuals across America. Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a "stick" (the potential loss of $50 per week to a charity he didn't like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). You'l learn why you might want to hire a "professional nagger" whom you'll do anything to avoid- no, your spouse won't do!- and how you can "hand-tie" your future self to accomplish what you want done now. You'll find out how a New Zealand ad exec successfully "sold his smoking addiction", and why Zappos offered new employees $2,000 to quit cigarettes.
650		0	_aCommitment (Psychology)
650		0	_aIncentive (Psychology)
650		0	_aMotivation (Psychology)
650		0	_aEconomics _xPsychological aspects.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010009939-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010009939-d.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010009939-s.html
942			_2lcc _cBK
999			_c14684 _d14684