| 000 | 01075cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 16053162 | ||
| 003 | KPTM | ||
| 005 | 20150318033845.0 | ||
| 008 | 100113s2010 enka b 001 0 eng | ||
| 010 | _a2010001522 | ||
| 020 | _a9780199556601 | ||
| 040 | _cKPTM | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.W516 2010 |
| 084 |
_aQP 600 _2rvk |
||
| 084 |
_aQP 612 _2rvk |
||
| 100 | 1 | _aWest, Douglas C. | |
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford, and Essam Ibrahim. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2010. |
||
| 300 |
_axxvi, 585 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aFord, John B. _q(John Battice), _d1949- |
|
| 700 | 1 | _aIbrahim, Essam. | |
| 856 |
_uhttp://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _zInhaltsverzeichnis |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c1436 _d1436 |
||