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| 001 | vtls000647392 | ||
| 003 | KPTM | ||
| 005 | 20240816102714.0 | ||
| 008 | 110711t2011 xxkda e 001 0 eng d | ||
| 020 |
_a9780470978627 _qpaperback |
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| 040 |
_aPNM _cKPTM |
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| 050 |
_aF5415.1265 _b.S544 2011 |
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_a658.872 _222 |
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_a658.872 _bSHE |
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_aSheldrake, Philip, _d1971- _eAuthor _912565 |
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_aThe Business of Influence : _breframing marketing and PR for the digital age / _cPhilip Sheldrake |
| 260 |
_aChichester : _bWiley, _c2011 |
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| 300 |
_axxi, 209p. : _bill. ; _c24cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | 0 |
_aInternet marketing _9542 |
| 650 | 2 | 0 |
_aMarketing _9638 |
| 650 | 2 | 0 |
_aPublic relations _94524 |
| 650 | 2 | 0 |
_aInfluence (Psychology) _912566 |
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