000			01225cam a22002654a 4500
001			13709813
003			KPTM
005			20150318033844.0
008			040903s2005 maua b 001 0 eng
010			_a2004020857
020			_a9781591396192
040			_cKPTM
050	0	0	_aHF5415.153 _b.K491 2005
100	1		_aKim, W. Chan.
245	1	0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2005.
300			_axv, 240 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [223]-229) and index.
505	0		_aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650		0	_aNew products
650		0	_aMarket segmentation
700	1		_aMauborgne, Renée.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
942			_2lcc _cBK
999			_c1412 _d1412