000 01241cam a2200289 a 4500
001 17332403
003 KPTM
005 20160105145354.0
008 120605s2012 enka b 001 0 eng
010 _a 2012418013
020 _a9780199602131
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.P2342 2012
082 0 0 _a658.8
_223
100 1 _aPalmer, Adrian.
245 1 0 _aIntroduction to marketing :
_btheory and practice /
_cAdrian Palmer.
250 _a3rd ed.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_cc2012.
300 _axxxi, 542 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and indexes.
505 0 _aWhat is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort in a global environment.
650 0 _aMarketing.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c13884
_d13884