000 | 01748cam a2200301 a 4500 | ||
---|---|---|---|
001 | 16464285 | ||
003 | KPTM | ||
005 | 20241022115308.0 | ||
008 | 100917s2011 nyua b 001 0 eng | ||
010 | _a2010039115 | ||
020 | _a9780814416938 | ||
035 | _a(OCoLC)ocn664519656 | ||
040 |
_aDLC _cDLC _dYDX _dYDXCP _dEYE _dCDX _dBWX _dIAD _dVP@ _dTXBXL _dDLC |
||
050 | 0 | 0 |
_aHF5415 _b.L83 2011 |
082 | 0 | 0 |
_a658.8/02 _222 |
100 | 1 |
_aLuther, William M. _96440 |
|
245 | 1 | 4 |
_aThe marketing plan : _bhow to prepare and implement it / _cWilliam M. Luther. |
250 | _a4th ed. | ||
260 |
_aNew York : _bAMACOM, _cc2011. |
||
300 |
_axi, 292 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan. | |
520 | _aNow fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. | ||
650 | 0 |
_aMarketing. _9638 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK _01 |
||
999 |
_c13593 _d13593 |