| 000 | 01138cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 17916285 | ||
| 003 | KPTM | ||
| 005 | 20150928180106.0 | ||
| 008 | 131024s2015 nyu b 001 0 eng | ||
| 010 | _a 2013039848 | ||
| 020 | _a9780077861032 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K394 2015 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. |
| 250 | _aTwelfth edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2015] |
|
| 300 |
_axliv, 740 pages ; _c29 cm |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 642-700) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c13472 _d13472 |
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