| 000 | 00775nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | KPTM | ||
| 005 | 20230918083644.0 | ||
| 008 | 150819b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259060762 | ||
| 040 | _cKPTM | ||
| 050 |
_aHF5415.13 _b.P455 2014 |
||
| 100 |
_aPerreault, William D , Jr. _911799 |
||
| 245 |
_aBasic marketing : _ba marketing strategy planning approach _cWilliam D Perreault, Jr.; Joseph P Cannon, (Assistant professor of marketing); E Jerome McCarthy _h2014 |
||
| 250 | _a19th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c[2014] |
||
| 300 |
_axl, 725 pages : c _bolor illustrations ; _c29 cm |
||
| 650 |
_aMarketing -- _xManagement. _91214 |
||
| 700 |
_aCannon, Joseph P _911800 |
||
| 700 |
_aMcCarthy, E Jerome _911801 |
||
| 942 |
_2lcc _cBK _01 |
||
| 999 |
_c13311 _d13311 |
||