| 000 | 01312cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 17446001 | ||
| 003 | KPTM | ||
| 005 | 20150715101129.0 | ||
| 008 | 120829s2014 at a b 001 0 eng | ||
| 010 | _a 2012948255 | ||
| 020 | _a9781133628460 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K847 2014 |
| 100 | 1 | _aKurtz, David L | |
| 245 | 1 | 0 |
_aCONTEMPORARY MARKETING / _cDAVID L. KURTZ, University of Arkansas. |
| 250 | _aSIXTEENTH EDITION. | ||
| 264 | 1 |
_aAustralia : _bSOUTH-WESTERN CENGAGE Learning, _c[2014] |
|
| 300 |
_axxxiii, 669 pages : _billustrations ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1318/2012948255-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1318/2012948255-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1318/2012948255-t.html |
| 906 |
_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c13256 _d13256 |
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