| 000 | 01148cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 17064686 | ||
| 003 | KPTM | ||
| 005 | 20150619025348.0 | ||
| 008 | 111201s2013 nyua 001 0 eng | ||
| 010 | _a 2011049516 | ||
| 020 | _a9780071326377 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M352 2013 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr. _h2013 |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axxi, 547 p. : _bill. ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c13134 _d13134 |
||