000			01552cam a22003374a 4500
001			16665224
003			KPTM
005			20150615041312.0
008			110224s2011 enkab b 001 0 eng
010			_a 2011007808
016	7		_a015757583 _2Uk
020			_a9780273752011
035			_a(OCoLC)ocn704121225
040			_aDLC _cDLC _dYDX _dYDXCP _dCDX _dBWK _dUKMGB _dXVF _dBWX _dDLC
042			_apcc
050	0	0	_aHF5548.32 _b.C472 2011
082	0	0	_a658.8/72 _222
100	1		_aChaffey, Dave, _d1963-
245	1	0	_aE-business & e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey. _h2011
246	3		_aE-business and e-commerce management
250			_a5th ed.
260			_aHarlow, England ; _aNew York : _bPearson/Financial Times Prentice Hall, _c2011.
300			_axxxi, 733 p. : _bcol. ill., col. map ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xComputer networks.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c13073 _d13073