| 000 | 00872cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 16418637 | ||
| 003 | KPTM | ||
| 005 | 20150331102748.0 | ||
| 008 | 100816s2011 nyua b 001 0 eng | ||
| 010 | _a2010032240 | ||
| 020 | _a9780073529950 | ||
| 020 | _a9780073529950 | ||
| 040 | _cKPTM | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2011 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a18th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_axxxix, 746, 30, 11 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c1233 _d1233 |
||