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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2014]Edition: Sixth editionDescription: xxi, 682 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132784023
Subject(s): DDC classification:
  • 338.4/791068 23
LOC classification:
  • TX911.3.M3 K68 2014
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY OS TX911.3.M3 K68 2014 (Browse shelf(Opens below)) Available GHAZ15074295

Includes bibliographical references and index.