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Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Champaign, IL : Human Kinetics, c2008.Edition: 2nd edDescription: xi, 339p. : ill. ; 29 cmISBN:
  • 9780736064774
Subject(s): DDC classification:
  • 659.2/9796 22
LOC classification:
  • GV714 .I726 2008
Online resources:
Contents:
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
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Holdings
Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library OS GV714 .I726 2008 (Browse shelf(Opens below)) 1 Available GHAZ16106872

Includes bibliographical references (p. 311-329) and index.

Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.

BS101