Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
Material type: TextPublication details: Champaign, IL : Human Kinetics, c2008.Edition: 2nd edDescription: xi, 339p. : ill. ; 29 cmISBN:- 9780736064774
- 659.2/9796 22
- GV714 .I726 2008
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Open Shelf Books | Al-Ghazali Library | OS | GV714 .I726 2008 (Browse shelf(Opens below)) | 1 | Available | GHAZ16106872 |
Includes bibliographical references (p. 311-329) and index.
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
BS101