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Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.

By: Contributor(s): Material type: TextTextSeries: Sport Management SeriesPublisher: London ; New York : Routledge, 2015Edition: Second editionDescription: x, 323 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138022966
Subject(s): DDC classification:
  • 796.0688 23
LOC classification:
  • GV716 .S642 2015
Contents:
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
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Holdings
Item type Home library Collection Call number Copy number Status Notes Date due Barcode
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY OS GV716.S642 2015 (Browse shelf(Opens below)) 1/3 Available HSM 3114 - INTRODUCTION TO SPORTS MARKETING GHAZ18008346
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY OS GV716.S642 2015 (Browse shelf(Opens below)) 2/3 Available HSM 3114 - INTRODUCTION TO SPORTS MARKETING GHAZ18008347
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY OS GV716.S642 2015 (Browse shelf(Opens below)) 3/3 Available HSM 3114 - INTRODUCTION TO SPORTS MARKETING GHAZ18008348

Includes bibliographical references and index.

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.

BS101