Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Material type:
TextPublication details: New York : McGraw-Hill LLC, 2024.Edition: Thirteenth editionDescription: xxxi. 759 pages : colour illustrations ; 28 cmISBN: - 9781266090608
- HF5823 .B425 2024
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Includes bibliographical references and index.