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Digital and social media marketing : emerging applications and theoretical development / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, and Yogesh K. Dwivedi

Contributor(s): Material type: TextTextPublication details: New York : Springer International Publishing AG, 2019.Description: xv. 339 pages : illustration ; 24 cmISBN:
  • 9783030243739
  • 9783030243746 eBook
Subject(s): LOC classification:
  • HF5415.1265 .D571 2019
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Item type Home library Collection Call number Copy number Status Date due Barcode
Online Reference Online Reference Al-Ghazali Library Online Ebooks HF5415.1265.D571 2019 (Browse shelf(Opens below)) unlimited user access Available

Includes bibliographical references and index.