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1.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins. by
Edition: Fifteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill LLC, 2024
Availability: Items available for loan: Al-Ghazali Library (2)Location, call number: Available to Loan HF5415.32.M917 2024, ...

2.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon. by
Edition: Thirteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Education, 2016
Availability: Items available for loan: Al-Ghazali Library (3)Location, call number: Available to Loan HF5415.33.U6 .M917 2016, ...

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