TY  - BOOK
AU  - Hoecklin,Lisa
TI  - Managing cultural difference: strategies for competitive advantage 
SN  - 9780201427702
AV  - HD62.4  .H693 1995
PY  - 1995///
CY  - Wokingham, England : 
PB  - Addison-Wesley, 
KW  - International business enterprises
KW  - Management
KW  - Social aspects
KW  - Intercultural communication
KW  - Case studies
KW  - Competition, International
N1  - Includes index
ER  -