TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing Management: An Asian Perspective
SN  - 9789810687977
AV  - HF5415.15 .M345 2012
PY  - 2012///
CY  - Singapore
PB  - Pearson
KW  -   Product management
KW  - Marketing--Management
KW  -  Branding (Marketing)
N1  - Includes Bibliographical References and Index
ER  -