TY  - BOOK
AU  - Quelch,John A.
AU  - Siew Meng Leong
AU  - Swee Hoon Ang
AU  - Chin Tiong Tan
TI  - Cases in marketing management and strategy: an Asia-Pacific perspective 
SN  - 9780135770573
AV  - HF5415.12.A8  .Q387 1996
PY  - 1996///
CY  - Singapore ; Upper Saddle River, New Jersey
PB  - Prentice Hall, 
KW  - Marketing
KW  - Asia
KW  - Case studies
KW  - Management
ER  -