TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing in Asia
SN  - 9781259007897
AV  - HF5415.12.A8 .M345 2013
PY  - 2013///
CY  - Singapore: 
PB  - McGraw-Hill
KW  - Marketing --
KW  -  Asia
KW  -    Social marketing
KW  -   Marketing--Planning
N1  - Includes bibliographical references and index
ER  -