TY  - BOOK
AU  - Futrell, Charles M.
TI  - ABC's of relationship selling through service
SN  - 9780071326292
AV  - HF5438.25 .F996 2013
PY  - 2011///.
CY  - New York: 
PB  - McGraw-Hill Irwin 
KW  - Selling
KW  -  Selling--Mathematical models
KW  -   Selling--Case studies
N1  - Includes bibliographical references(p. 525-538) and index
ER  -